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Toolkit Track: Prepare to Contest Theme: Campaigns EN

Campaign Launch Toolkit

Four practical tools for moving from a campaign decision to a coordinated, responsible public launch.

4 items in this bundle · Built by the Centre’s learning team · Last updated September 2026

What’s inside

Checklist

Launch-day checklist

Sequence the people, approvals, venue, materials and public-facing actions needed for launch day.

Worksheet

Budget worksheet

Estimate essential costs, name owners and keep a clean record of planned and actual spending.

Template

Press-note template

State the decision, public purpose, core facts and media contact without inflated claims.

Guide

Nomination paperwork guide

Understand the documents, checks, responsibilities and deadlines that require early preparation.

Why this toolkit is built this way

A launch can look successful while the team behind it remains unprepared. This toolkit links the public moment to the operational work that makes it credible: a realistic budget, clear responsibilities, accurate public information and early compliance preparation.

It starts with the smallest viable launch. Teams can add production and outreach only after the fundamentals have named owners and written checks.

Who this is for

For first-time aspirants, campaign leads and small teams preparing to make a responsible public announcement.

Get the toolkit

Download the editable checklist, worksheet, press-note template and paperwork guide together as one bundle.

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