Brand and organiser asset kit
Brand & organiser asset kit
A public press kit, extended for a movement — everything an organiser or journalist needs, in one place.
Logo lock-ups
Colour palette
A civic indigo and deep-navy system keeps the identity clear, contemporary and nonpartisan.
Typography specs
Use Noto Sans Tamil with Arial or another neutral Latin sans serif. Match visual weight, line height and contrast across both scripts.
Photography guidance
Use documentary photographs of real participants, classrooms, neighbourhoods and field work. Obtain consent and avoid generic stock imagery.
Do / don't
Do
Use clear space, approved artwork, accessible contrast and the full organisation name on first reference.
Don't
Stretch the mark, change its proportions, add party colours or imply endorsement of a candidate or party.
Name-usage rule
Use “Dr. A.P.J. Abdul Kalam Centre for Ethics and Politics” on first reference and “the Centre” thereafter. Chapters may use “Dr. A.P.J. Abdul Kalam Centre for Ethics and Politics — Campus Chapter”; do not imply endorsement of a candidate or party.
Movement templates
Poster & banner templates
Request print templatesWhatsApp / Instagram creatives
Request social templatesCertificate templates
Request certificate templatesThe CaSt rule
Assets used in the field require a live approval ID. Approved assets carry a watermark and a QR code linking back to the request record. The approval record makes field use traceable and accountable.